Culture-Driven Campaigns for Public Institutions That Serve Everyone
Public universities are meant to serve everyone—but many Latino students still don’t feel seen in your recruitment. That’s more than a missed opportunity—it’s a call to lead. Latino enrollment in four-year public colleges has more than tripled since 2000 (NCES, 2023), yet representation in campus life and outcomes hasn’t caught up. Moira Studio helps you close that gap through culturally aligned campaigns that support both mission and enrollment goals.
We Know How to Reach Latino Students Where They Are
From Gen Z civic engagement to mental health campaigns in schools, we’ve spent years connecting with young Latinos in ways that feel real. Sports matter too—62% of Latino students say athletics influence where they apply (College Board & Univision, 2021). We make sure your outreach speaks to students’ lives, values, and ambitions—online, in print, and on campus.
Family-First Messaging Drives Enrollment
In many Latino families, college is a collective decision. Parents, siblings, and relatives shape the process, yet they’re often left out of outreach. More than 70% of Latino parents are directly involved in college planning (EdTrust, 2021). Our strategies include them, making students feel backed—and schools feel more accessible.
You’re Already Close—Let’s Help You Go Further
Public institutions are leading the charge in access. But to connect with Latino communities, it takes more than translation. We bring the cultural lens that helps your message land—strategically, respectfully, and effectively—without overhauling what’s already in motion.
Think your messaging is effective?
Let’s put it to the test
Moira Studio’s Latino Enrollment Blueprint
01
Regional Research & Listening
We go beyond national data, uncovering how Latino students and families engage in your local context. Community voices help shape everything we create.
02
Personas Rooted in Culture
We build profiles of real students—like the high-achieving first-gen teen, the transfer juggling work and school, or the parent looking for answers in Spanish.
03
We evaluate your past materials, from print to digital, and find where tone, visuals, or structure miss the cultural mark—then offer practical ways to improve.
04
Messaging & Production
We deliver bilingual assets that balance cultural relevance and university goals—social content, video, landing pages, or whatever best fits your funnel.
In the Words of our Clients
Featured Work
Big Brothers Big Sisters of Eastern Massachusetts
Moira supported BBBSEM in addressing youth mental health by developing a 10-year communication strategy that advocated for increased mentorship, inspired potential volunteers, and empowered families across Eastern Massachusetts.
United We Dream x Census Bureau
Moira helped United We Dream engage Latino Gen-Z audiences in the 2020 Census by turning dry Census information into fun, bilingual pop-culture-inspired content through parodies, telenovelas, memes, and interactive toolkits.