Bridging The Gap Between Latinos And Healthcare
Latinos face many challenges when accessing healthcare, and part of it stems from misinformation and miscommunication that can arise from marketing strategies that may not fully connect with their culture or needs. It’s important to consider the different aspects that shape Latinos’ approach to healthcare in order to help them feel seen, heard, and safe. As a Hispanic advertising agency, we are here to help make that happen.
Wondering why partnering with Moira Studio is the smartest move for your healthcare institution?
WE ARE EXPERTS AT CONNECTING LATINOS TO YOUR HEALTHCARE ORGANIZATION, BRAND OR INITIATIVE
We’ve worked with different institutions like the City of Boston (educating Latino youth on COVID-19 and encouraging vaccination) and the Association of American Medical Colleges (encouraging minorities and women to pursue medical careers), earning the trust of the Latino community—a key factor in building meaningful connections.
WE HELP YOU FIGHT MISINFORMATION
AMONG YOUR LATINO CLIENTS
Latinos tend to mistrust healthcare institutions—3 in 5 Latinos hesitated vaccinating their kids against COVID-19 due to safety concerns*—partly due to rampant misinformation and a lack of information provided in Spanish. As a multicultural marketing agency, we know how to build trust and bridge that gap.
*Source: TechTarget
FOR US, IT’S PERSONAL
As an agency conformed by Hispanic professionals from different ancestries and corners of the US, we take this matter seriously and work con mucho amor. Latinos have felt overlooked for a long time—and we want to do right by us.
Think your messaging is effective?
Let’s put it to the test
Moira Studio’s Prescription For Connecting With Latinos
01
Data Research &
Defining Success
We start by diving deep into the data—who your audience is, what they want, where they live, and what they care about. Alongside establishing KPIs, this lays the foundation for building an effective marketing strategy.
02
Creating Latino
Marketing Personas
We use the data to create detailed profiles of your potential audience. By giving them an identity, backstory, and specific wants and needs, we can connect with your audience on a personal level and craft a strategy rooted in authenticity and humanidad.
03
How were your previous communications? Did they hit or miss the mark? Where is room for improvement? We review everything you’ve put out so far, analyzing how much sazón your content brings, so we identify how to take your communications to the next nivel.
04
Strategy & Messaging
We design a strategy specifically for your brand and your audience—tone, language, SEO keywords, content strategy, media plans... We leave nothing to chance. We craft what to say and how to say it, ensuring your message is delivered alto y claro in a way that resonates with Latinos.
05
Content Creation
Photos, videos, landing pages, social content, print materials... Lo que haga falta. Whatever you need to cut through the noise and reach Latinos, we’ll handle it. Guided by our strategy as our North Star, we craft content that’s not just aesthetic, but that actually works.
In the Words of our Clients
Featured Work
CITY OF BOSTON
Moira worked with the City of Boston to educate the Latino community on COVID-19 through a bilingual campaign, with youth-focused branding and culturally tailored messaging, empowering vaccination drives and reducing infection rates.
American Association of Medical Colleges
Moira helped the Association of American Medical Colleges boost minority and women enrollment in medical fields through a video campaign highlighting the trajectory of their programs.