Bringing Latino Students Into Higher Education
Have your general market campaigns fallen flat with Latinos? Maybe you tried crafting messaging specifically for them, but it still didn’t hit home.
As a Hispanic advertising agency, we understand the cultural aspects that drive Latino students and their families’ decisions—and how to turn them into campaigns that really click.
Wondering why targeting your audiencia Latina matters and why Moira Studio can be your perfect partner?
WE’RE PROS AT WORKING WITH LATINO YOUTH
Our work speaks for itself—from getting Gen Z Latinos to be counted in the Census, raising awareness about youth mental health with Big Brothers Big Sisters, to helping Latino youth stay safe during COVID-19 with the City of Boston, we have experiencia talking to young Latinos.
MORE LATINOS ARE
ENROLLING IN HIGHER EDUCATION
Between 2000 and 2024, Latino enrollment at four-year institutions jumped from 620,000 to 2.4 million—a 287% increase.
La fuerza Latina is here to stay, and failing to target them in a truthful and insightful way could mean missing out on thousands of prospective students.
REFLECTING AUTHENTIC CULTURAL IDENTITY BUILDS BRAND TRUST
A study by the Hispanic Marketing Council found that 49% of Hispanics prefer brands that reflect their cultural identity auténticamente. Putting in the work to understand your Latino audience is key to building brand trust and, as a multicultural marketing agency, we have the expertise to make this happen.
Think your messaging is effective?
Let’s put it to the test
The Moira Studio Guide:
Resonating With Latino Students
01
Data Research &
Defining Success
We dig into the data to understand the audience. By speaking to those who engage with Latino students, we prioritize what matters to them to ensure that our strategy is spot on. We also establish KPIs to make sure that we are going por el buen camino throughout the process.
02
Creating Latino
Marketing Personas
Based on our research, we build marketing personas to paint a clear picture of the Latinos we aim to reach. Personalizing the target (giving them hypothetical motivations, challenges, and a backstory) brings the target audience to life and makes our resultados grounded in real, human insights.
03
We dive into everything you’ve done so far to analyze how much sazón you’ve got in your content. From your admissions materials to student-targeted content, we audit it all. The goal? To find any missed opportunities, tune the language, and make sure every piece hits the mark with Latinos.
04
Strategy & Messaging
Once we have all our data ducks in a row, we create a tailored strategy. This includes tone, language, SEO keywords, content strategy, media plans and strategic partnerships—like sponsoring local events or collaborating with influencers and ambassadors to deliver your message in a way that feels auténtica.
05
Content Creation
When la magia happens! As a latino marketing agency, we design culturally relevant content that connects with your Latino audience. We also put our own spin on what you already have—adding landing pages, shooting new photos and videos, designing print materials… Everything will be reimagined with Latinos in mind.
In the Words of our Clients
Featured Work
Big Brothers Big Sisters of Eastern Massachusetts
Moira supported BBBSEM in addressing youth mental health by developing a 10-year communication strategy that advocated for increased mentorship, inspired potential volunteers, and empowered families across Eastern Massachusetts.
United We Dream x Census Bureau
Moira helped United We Dream engage Latino Gen-Z audiences in the 2020 Census by turning dry Census information into fun, bilingual pop-culture-inspired content through parodies, telenovelas, memes, and interactive toolkits.