Unlock A Powerful Demographic For Your Financial Institution
U.S. Latinos drive one of the fastest-growing GPDs in the world— and they’re just getting started. With more and more Latinos tapping into entrepreneurship and pursuing their dreams and financial goals, ahora is the perfect time for financial institutions to tap into this powerful demographic and unlock its potential. However, there’s a special sauce to get Latinos to trust you with their money. As a Hispanic advertising agency, we have the expertise to guide you while navigating these cultural aspects.
Curious why Moira Studio is the perfect partner to bridge the gap between Latinos and your financial organization?
WE UNDERSTAND LATINOS’
RELATIONSHIP WITH MONEY
Historical mistrust, lack of financial literacy, misinformation... We’ve lived it firsthand with our own families! That’s why we tailor strategies that resonate, breaking misconceptions and building confianza. Our advertising connects authentically, showing that you care and have their best interests at heart.
WE SPEAK THEIR LANGUAGE
One of the main barriers between Latinos and financial institutions is language. With an audience that speaks English and/or Spanish (and Spanglish!), it's key to nail their language. At Moira Studio, we are 100% bilingües and know exactly how to speak to Latinos so they understand what you offer.
WE ARE THEM
U.S. Latinos? Check. Navigating the financial system? Check. Entrepreneurs? Check (our CEO Clemencia Herrera built Moira Studio from scratch!). We know the target because we are the target. Who better to speak to them and change their limiting assumptions about financial institutions than one of their own?
Think your messaging is effective?
Let’s put it to the test
Moira Studio’s Guide to Investing in Latinos
01
Diving Into Numbers
We gather data about your audience. What do they want? Where do they live? What are their pain points when it comes to finances? Their dreams and goals for financial security? Lo analizamos todo. We also establish KPIs to ensure we’re always heading in the right direction.
02
Building Latino Profiles
Now we have the data—but who exactly are we talking to? We build Latino marketing personas with hypothetical backstories, financial aspirations, careers, and concerns about their finances. This helps us to build our campaign with humanidad and empatía, which are key to truly connecting with the audience.
03
Time to review what’s been done! How have you targeted Latinos in the past? What worked? What didn’t? We ask and answer all these questions and more to analyze how much sazón your comms have had so far—and to find new ways to improve them.
04
Investing in a Smart Strategy
Now that we have the right foundation, we begin building the campaign. We craft a strategy tailored to your audience and what they need, showing them how your financial institution will help them achieve it. We define the tone, language, SEO keywords, and media plans to maximize impact.
05
Content That Pays Off
Landing pages, brochures, videos, photos, and everything in between—we create the content you need to connect with the audience you want. Whether you’re offering savings accounts, credit cards, or investment options, we’ll reach Latinos and ensure they know they can trust you to help them achieve their financial goals.
In the Words of our Clients
Featured Work
smithsonian
Moira partnered with the Smithsonian’s National Museum of the American Latino to rally support for building the museum through a video campaign featuring Latino trailblazers, historical contributions, and celebrity voices like Lin-Manuel Miranda and Eva Longoria, showcasing that Latino history is American history.
national grid
Moira worked with National Grid to explain upcoming infrastructure projects in diverse Latino communities through 3D animated videos with multilingual voiceovers and simplified language, ensuring residents—especially non-English speakers—understood the scope and impact of the work.