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Harnessing the Power of Latino Consumers

Harnessing the Power of Latino Consumers

A critical strategy for general market brands With a staggering $3.2 trillion in buying power, the U.S. Latinx community isn’t an overnight success. Our progress didn’t appear out of thin air. It’s been decades of hard work, resilience, and pushing through systemic...
Cracking the Latinx Code

Cracking the Latinx Code

Understanding Generational Latino Differences to Achieve Effective Marketing Navigating the US Latino market is a complex endeavor. As brands start to reach this target audience, they need to do more than just slap on a few Spanish words. They must dive headfirst into...
Supporting Diversity in College Admission

Supporting Diversity in College Admission

Embracing Latino Students for a Brighter Future The recent Supreme Court ruling reversing affirmative action has sent shockwaves through the educational landscape and communities of color alike. With barriers for students who have faced historical discrimination and...
From Silence to Strength

From Silence to Strength

Cultivating Mental Health in the Latinx Community Latinos are supposed to be vibrant. We’re seen as a happy community, always united, and ready to celebrate. Whether it’s a tía’s birthday, Thanksgiving, or just ‘cause, our people are always ready for a good “pari”...
Embracing Diversity

Embracing Diversity

The Role of the Latinx Community in LGBTQ+ Inclusion As we celebrate Pride Month, it’s important to acknowledge the progress that our comunidad has made towards LGBTQ equality. In recent years, the US Latinx community has seen a shift in attitude to support inclusion,...

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