It’s that time of year again, when we all (hopefully) take a break, look back, review our work, choose to feel the good vibes (you won’t get us down Omicron!), and think about tomorrow.
At Moira, we believe the best is yet to come for all of us Latinx.
We all agree that this has been another tough year for everybody.
We all had to adjust to a new way of life. The ongoing global pandemic has fundamentally changed the way we work, interact, and operate. We have been facing a new urgency in the political landscape of our country, one that has been affecting our Latinx community, especially women.
But we’ve kept forging ahead, and working hard to keep working on the mission we embarked on with the resilience that characterizes us Latinx!
Here are a few of the achievements that make us the proudest.
We published our blog without interruption every month. We explored current issues relevant to the Latinx community and made it a point to explore these topics to their full extent.
We launched a project very close to our heart: our weekly LatinXYZ Podcast, which has been growing steadily. It is a project by Latinas for Latinx and for everybody else who wants to be informed, of course! Our podcast is a candid conversation, with an intimate and original style; in Spanish, we might say ocurrente. Our conversations bring to light many cultural, real-life, and socioeconomic issues that are too often hushed.
This is especially important in these difficult times when Latinas face so many challenges. At the forefront of these challenges are many sensitive issues like women’s reproductive rights and the crusade by conservatives to overthrow Roe v. Wade. We developed our guest presence with influential personalities. Among our guests were Adrian Reyna from New Currents Collective, Karina Barilla from La Casita; and Victoria McGroary from BOLD PAC.
We also created ads to garner Latinx support for the Build Back Better plan by telling real stories from real Latinx business owners that were directly impacted by the pandemic and were able to stay afloat through the programs that Biden implemented in the spring.
We consistently increased the digital presence of our clients through digital and print campaigns, like the one we created for Inquilinos Boricuas en Acción (IBA). We produced blogs, promotional videos, motion graphics, flyers, website banners and more for this campaign. We covered four concerts, three of which were virtual: Mesa de Artistas, Festival Betances 2021, Tito Puente Latin music series 2021; and one was an in-person event with Julio Cesar Sanabria.
We are also very proud of the successful campaigns we created for Latinx youth: My Mask, Mi Poder to raise awareness of the real danger of the Covid pandemic and motivate them to wear a mask, , and My Vaccine, Mi Poder to promote getting vaccinated against the virus. Both included print and digital media efforts, including social media.
We have been steadily growing despite these uncertain times, and even though this was not a presidential election year, we added three new Latinas running for congress to our roster. We’re so proud to help Latinas advance in improving representation, and our futures.
Our Moira team is also growing. To attend to the advertising and communications needs of the Latinx industry as the full-service agency that we are, we hired four new members, among them our Operations manager and Motion Graphic Designers.
So, we hope we’ll see you, our friends and clients, again next year and that you will give us your continuing support, as surely as we’ll put forth our best effort to contribute to the growth and wellbeing of our Latinx community.
As the old Spanish saying goes, “Arrieros somos y en el camino andamos.” Essentially, it means we are travelers on the same road that leads to the same end. We hope we keep meeting along the way to help each other understand the most relevant issues and reflect on our reality better.
Meanwhile, how about listening to your favorite episodes again?
We’d love to hear from you. Let’s chat and see if we’re a good fit for each other.
Contact us: email@example.com