As a boutique multicultural agency we work with a variety of clients. Great ideas are what inspire and motivate us to take on projects that we believe in, even if some of them have very limited resources. It’s always gratifying when hard work pays off.
After being in business for two years, this year we won our first big award as Moira Studio. We took home The Ad Club’s Media Maven Award in the best multicultural campaign category, for our work with Boston non-profit IBA. Basically, the campaign was about re-launching their brand, which has been around for 50 years, but needed a revamp to reconnect with their public. We came up with a multi-channel campaign: with email, teasers, and a strong social media component plus an unconventional press conference we were able to get the attention of the media and multiply engagement and brand awareness across a very diverse audience.
At the Maven Awards agencies the likes of Trillia and MediaHub were nominated with nationwide campaigns for clients such as JetBlue and Shinola. In our category, we were nominated along with MediaHub Mullen, an agency with offices worldwide, for a campaign they worked on with MassMutual. Their “Love is a Gift” was a touching fundraising campaign dedicated to raising donations to advocate for autism.
Throughout the awards, we kept on thinking how lucky we were to just be there among all the advertising giants, but our excitement went through the roof when our campaign took the prize. Our founder and creative director, Clemencia, talked to one of the judges after receiving the award, who commended her saying this was no small feat. The competition was strong and the judges did not take it lightly.
After celebrating we recognized what’s always been at the root of our philosophy: good marketing is made up of the small stuff that comes from obsessing for hours in coming up with the best solution for the client, bouncing ideas around with each other, and nurturing creativity. No matter the scale of the project, the challenge is always the same: connecting with a group of people in a special way that shows you truly got to know them.
And we are so happy that we did. The launch and our on-going work with IBA has been and is a truly rewarding experience.