Moving visual solutions for the Lottery in Spain
The year’s theme was Dreams. We needed to create a story that centered around it, and that also promoted our client’s sponsorship of Spain’s biggest award show: the Goyas. To tie in the theme with the excitement of winning this award, we created an ad that featured a sleeping girl dreaming of all the things she could do if she won the lottery.
A play on numbers for this point of purchase ad that was distributed nationwide.