Brand

Domus

Who says luxury can't be fun?

Who says luxury can’t be fun?

Domus needed to stand out. In a competitive luxury market in Miami, this concierge service had to differentiate themselves from the rest. Domus needed an active and engaging narrative to prove themselves as the go-to company to fulfill even the toughest requests from the world’s wealthiest.

So they brought their challenges to us: how could we help them stand out among their competitors? Through a collaborative process, we helped Domus move away from the restrained, monochromatic look that characterizes most luxury brands.

We started from the source. We created a new logo that encapsulated Domus’ qualities. Then we created different versions to represent each of the services the company offers. This approach emphasized Domus’ flexibility and allowed for a new brand adaptability.