Brand

Braven

How to make the old new?

How to make the old new?

This private financial consulting firm based in Brazil wanted to break away from the modern, streamlined branding that characterizes most financial firms these days. They asked us to help them convey a classic, old-world sensibility.

In our solution, we wanted to give Braven a logo that projected a sense of history without looking dated or stuffy. So we mixed vintage elements with modern ones to let clients know that Braven is able to maintain it essence, the traditions that characterize it, while keeping up to date with the most current trends in the business.