The idea of “corporate pride” refers to large companies co-opting the Pride movement as a profitable marketing tactic. In this blog, well examine when and how to involve your brand in a social cause.
Small businesses have it hard. Without the budget or brand awareness of a large company, advertising is a lot more difficult. What many small business owners don’t know, however, is that both of these problems can be addressed with a strong social media presence. Platforms like Twitter and Instagram are not just reserved for big brands—they’re actually the best tool around to build up your own brand.
Unfortunately, all good things must come to an end. Our final Women’s Month team feature is Capri DeBiccari–Moira’s Community Manager! Our newest team member is a strategic wiz who can craft content out of thin air.
Of all the dog eat dog industries out there, real estate is one of the most intense. To finish off our Women’s Month client features, the Moira Team interviewed Kate Hurley from O’Connor & Highland Realty. As the only female member on her team, she knows firsthand the impact that gender can have.
Introducing our Junior Community Manager, Sam Pinsky, for week 3 of Moira’s Women’s Month feature! She can craft content for anyone, anywhere, anytime. Don’t let her see your social accounts if you don’t want her to take them over.
Moira’s next Women’s Month client feature is extra special. Ashley Paré noticed an absence of tools catered to empower women’s growth in the workforce. As a result, she founded Own Your Worth, a company dedicated to supporting women as they ask for raises and promotions or come across other difficult conversations in their career.
For the second week of Women’s Month, we interviewed our fabulous and feisty Community Manager Brianna Arrighi. She’s a WordMaster who knows a thing or two about strategy and social outreach.
We interviewed Elsa Mosquera Sterenberg, the Arts Program Director at IBA. Inquilinos Boricuas en Acción is a nonprofit located in the South End of Boston that works to support Puerto Ricans and other Latinx individuals in Boston by developing affordable housing among other programs.
In honor of Women’s History Month, we’re highlighting one member of the Moira Team each week. To start off, meet Clemencia Herrera, the CEO and Creative Director of Moira Studio!
Moira Studio: Today we are here with Rachel Lake from Fairway Mortgage–an awesome woman and an awesome client. So Rachel, tell us a little bit about what you do. Rachel Lake: I’m a mortgage loan officer, which means I help people finance homes from purchasing and refinancing residential properties. MS: Mortgage is not a super… Read more »