Of all the dog-eat-dog industries out there, real estate is one of the most intense. To finish off our Women’s Month client features, the Moira Team interviewed Kate Hurley from O’Connor & Highland Realty. As the only female member on her team, she knows firsthand the impact that gender can have.
What was your journey to your position as Director of Communications like? How did you decide you wanted to get involved in real estate?
In many ways, I feel my entire career has led up to this role. My career has been quite varied and in many different industries. However, the thread which connects everything I’ve learned is the ability to connect with people in an authentic way and how that can drive sales. No matter what type of role we are in, we are always selling. Selling the brand, selling our skill, selling why we are the best choice. My decision to become involved in real estate was a no-brainer. I wanted to be able to impact change, support clients, use my skill in connecting with people and support a company with a growth model. It allows me to tap into where I am naturally strong and challenges me in my weak spots.
What is the most challenging part of being a woman in real estate?
Real estate moves at a frenetic pace. My inclination is to move at the exact same speed at the exact same time. However, in order to give the strongest level of service AND to make sure no details are missed, it’s important to slow down and complete one task at a time. In the long run, this will make the team more successful and the clients experience stronger.
What advice do you have for women who feel apprehensive about entering male-dominated fields?
I believe it’s perfectly normal to feel apprehension going into any new field. We mustn’t apologize or feel somehow deficient as a woman going into a male-dominated world. There is nothing wrong with being clear and direct. Be strong. Be confident. Speak with authority because you know what you are talking about. Develop a thick skin.
What achievement are you most proud of?
In my role, I touch many aspects of the business. I feel proud I have been able to implement a few things consistent which will help grow the business from a monetary aspect, strengthen our internal team and also help our clients experience be a positive one. One which sticks out is the dedicated time we have set aside multiple times each week to call our entire client base. We want to be in the forefront of our client’s minds and our weekly outreach is key.
What do you feel is most empowering about being a woman?
As women, we bring such a different type of energy and enthusiasm into our work. Culturally, we are “allowed” to be more excitable, speak and move with our emotions. We can be strong and soft at the same time. It’s such an honor to be able to tap into those things and bring them into our careers.
What is unique about your experience working with the Moira Team?
I have enjoyed working with an all-female team! My current team is all men, so having other women to bounce ideas off of and learn from is refreshing. They are a strong group who bring significant knowledge to the table!
What do you like most about working with other women?
Working with other women can be an impactful experience. It can also, sometimes, be a frustrating one. In general, there must be a balance and we should strive to learn from each other. Let’s work to coach, develop, support and learn from each other in a way which is affirming.
Why is it important for women to support women-owned businesses?
Business has traditionally been a male-dominated, male-owned and male-driven. To see women stepping in, being successful and leading other is amazing to watch. We must continue to build each other up and encourage each other to succeed.
Well, there you have it folks. Women supporting women in business is essential and empowering. We are constantly in awe of the women we have the privilege to work with. We are always interested in meeting more inspiring individuals. If you are too, email us. We can get ramen together.