Women’s Month Team Feature: Sam Pinsky

March 23, 2018

Introducing our Junior Community Manager, Sam Pinsky, for week 3 of Moira’s Women’s Month feature! She can craft content for anyone, anywhere, anytime. Don’t let her see your social accounts if you don’t want her to take them over.

Describe yourself in three words.

Sam Pinsky: Passionate. Empathetic. Creative.

What’s your morning ritual?

SP: I set alarms starting at 7:00 but usually stay in bed for a little bit scrolling through my phone or snoozing. I open my blinds first thing in the morning; I’m lucky enough to have a beautiful view of the Charles to put me in a good mood, and I much prefer natural light over artificial. I’d love to start daily yoga but until I get the motivation to do that, I’ll settle for some morning stretches. I like to listen to something while I get ready: generally podcasts or an audiobook. I’m super picky about what I wear and usually dedicate the largest chunk of my morning to deciding on an outfit. Priorities of the morning: shower > skincare > makeup > coffee > food.

What do you do to get your creative juices flowing?

SP: I often get overwhelmed by the sheer amount of thoughts going through my head at any given moment, and it can distract me from my work. In order to get back into the groove, I’ll take some deep breaths, hydrate, and maybe scroll through other creative work to inspire me.

What advice do you have for women who want to break into the field of advertising?

SP: Stand your ground. Just remember that you are as good, if not better, than the men in this field and don’t let anyone make you feel otherwise. Additionally, look at good work. All the time. Immerse yourself in work that inspires you so that it can improve your own content and open your mind to new ideas.

What was the biggest obstacle you faced to get to this point in your career, and how did you overcome it?

SP: Understanding my value. I have big aspirations and want to try everything, so I couldn’t decide on one skill to focus on and get experience in. After hopping around and trying out different things, I would compare myself to those who had focused on one thing and seemed more skilled than me. Then I took a moment to understand what it is that I’m good at and make the most of what I can do. Now I’m confident in what I have to offer, but am still always looking to expand my repertoire of skills.

What is your favorite social media platform and why?

SP: Definitely Instagram. Unlike other platforms, your overall image is just as important as individual posts. Brands and individuals have an equal opportunity to express themselves, and while sponsored posts are present, they don’t overwhelm organic content. I mostly like how much opportunity users have to be creative and customize their look.

What’s your favorite brand? Why?

SP: I love Target. It’s been a constant in my life for as long as I can remember, and I really appreciate their wide variety of products and price points. They have a great social presence as well; they’re always keeping up with current trends and finding new ways to be relevant. They’ve done a great job with brand management. Target even just recently went through a huge rebranding process by switching out their privately-owned brands to more accessible and aesthetically appealing ones. They know their target audience.

What are five things you couldn’t live without?

  1. My reusable water bottle–hydrate or die-drate
  2. My planner–I get lost in the infinite world of digital, so I need one place to focus on my thoughts and tasks in a tangible way
  3. Chapstick–I’m one of those fanatics who applies it every 2.5 seconds and my whole day is ruined if I forget it at home
  4. Booties–a STAPLE in my wardrobe, because they look good with everything and work with my petiteness
  5. My memory foam pillow–I’m bad at sleeping. I wake up often and can’t fall asleep anywhere I’m not 100% comfortable. This pillow was one of the best purchases I’ve ever made.

Would you rather live without pizza or ramen for a year?

SP: Pizza. Both are great, but asian cuisine is probably what I eat most frequently.

What is your favorite thing about working at Moira?

SP: It can be discouraging to read about the advertising industry and see only male faces. That’s why I absolutely love working with a team of intelligent, creative, and talented women. They inspire me every day and I learn so much from them, especially because I am the youngest team member. Although women’s month is only happens once a year, I get to appreciate these women all year long.